Yankees Magazine
is the official game day publication of the New York Yankees

Fans passing through Yankee Stadium's turnstiles have grown accustomed to the sight of vendors hawking copies of Yankees Magazine over the past three decades, complete with its scorecard packed into the center of a 230-page meaty sandwich of glossy photos, exclusive articles and behind-the-scenes coverage of the Bronx Bombers. More than just a gameday program, the publication has grown infinitely since the first issue and is truly= the perfect gift for fans of all ages.

Yankees Magazine is sold at the Stadium for all 81 home games (though published monthly), through the New York Yankees subscription line: (800) GO-YANKS, and on newsstands & throughout supermarkets in the tri-state area. Yankees Magazine is also now available in a digital version that can be easily downloaded to your favorite device.

Yankees Magazine delivers season long exposure from April through September. Each magazine contains a scorecard, roster, stats, exclusive features and a column by Yankees Broadcaster Michael Kay.

All packages can be customized to include:
• Premium ad placement • Tickets to sold-out Yankees games • Luxury suites • On-field kids clinics and adult batting practices • Memoribilia from the old Yankee Stadium

New York Yankees Magazine

Yankees Magazine, Digital

Yankees Magazine Digital Edition is everything that fans have come to love about the 27-time world champion New York Yankees’ official publication, and so much more.

Yankees Magazine Digital Edition is packed with the same exclusive articles, photos and behind-the-scenes coverage of the Bronx Bombers as Yankees Magazine in print. Plus, interactive features and video spotlights that bring readers even closer to their favorite team.

Yankees Magazine Digital Edition is a must-read for fans everywhere and can be downloaded to their favorite mobile device.

Yankees Magazine Digital Edition will be sent as a complimentary benefit to Yankees season ticket licensees each month throughout the baseball season.

Additionally, subscriptions to Yankees Magazine Digital Edition are available for $24.99 and can be purchased at www.yankees.com/publications.

To place an ad in Yankees Magazine Digital Edition, please call Playmakers Media to speak with one of our Sales Directors about this unique advertising opportunity.

New York Yankees Magazine

Yankees Yearbook
is the official Yearbook of the New York Yankees

The Yankees Yearbook is the official Yearbook of the New York Yankees. It’s sold at the Stadium for all 81 home games (though published once a season), through the New York Yankees subscription line: (800)GO-YANKS, and on newsstands in the tri-state area. The Yearbook delivers season long exposure from April through September and is a true collector’s item.

This 300 page commemorative publication is the cornerstone of all official Yankees print properties. It's pages are filled with exclusive pictures and information about all of the players, coaches, recent milestones achieved and tributes to the legends of past.

All packages can be customized to include:

  • Premium ad placement
  • Tickets to sold-out Yankees games
  • Access to Private Luxury suites
  • On-field kids clinics & adult batting practices
  • Memoribilia from the old Yankee Stadium

New York Yankees Yearbook

Pinstripe Bowl Game Program
Official Game Program of the New Era Pinstripe Bowl

The anticipation of the college football bowl season returns to the grand stage of Yankee Stadium in 2018.

2018 marks the continuation of an exciting college football tradition in New York City, as the best of the Atlantic Coast and Big Ten conferences clash in the eighth annual New Era Pinstripe Bowl. The 2018 New Era Pinstripe Bowl will be played on Saturday, December 27, with kickoff scheduled for 5:15 p.m. (EST).

“The New Era Pinstripe Bowl has quickly become a major player in college football,“ said Mark Holtzman, Executive Director of the New Era Pinstripe Bowl. “The combination of Yankee Stadium and our partnerships with the Big Ten and ACC conferences will make for a terrific atmosphere on ABC the day after Christmas.”

The New Era Pinstripe Bowl has seen increased attendance in each of its first five years of existence. In 2014, a record sellout crowd of 49,012 saw Penn State defeat Boston College and establish the Bowl’s highest all-time attendance figure.

The festivities will begin days earlier with players, coaches and university staff taking part in a variety of events in the days leading up to the game, showcasing their respective universities to the New York metropolitan area. Special events, promotions and community outreach will take place throughout New York City during the week of the bowl game to once again create an unforgettable experience for fans, families, players and staffs of the two teams.

The New Era Pinstripe Bowl game further continues the rich tradition of football at Yankee Stadium, which has hosted historic contests such as “The Greatest Game Ever Played” between the Giants and Colts in 1958, and Army vs. Notre Dame in 1928, remembered for the “Win One for the Gipper” halftime speech to the Notre Dame players, delivered by Knute Rockne.

With the New Era Pinstripe Bowl as the final event of 2018, it marks yet another example of how Yankee Stadium is home to history of all kinds – transcending sports, culture and geography.

Be part of the excitement by placing an ad in the 2018 New Era Pinstripe Bowl Game Program, through Playmakers Media, the exclusive print ad sales agency for all official New York Yankees publications. It’s your ticket to the biggest game in town!

Please join us as we open our arms again to college football’s newest grand tradition – the New Era Pinstripe Bowl.

 

New York Yankees Pinstripe Bowl

Yankees Media Guide
is the ultimate insider's resource and collectible

The New York Yankees 2018 Media Guide is the ultimate insider’s resource and collectible. The Media Guide contains complete stats and biographies of every current player and coach in the entire Yankees organization, along with the definitive written and statistical history of the club since its inception in 1903. Sleek, portable and with hundreds of photos of Yankees past and present, the Yankees 2018 Media Guide is simply the best and most comprehensive book about the Yankees anywhere. The New York Yankees 2018 Media Guide is available to sportswriters, broadcasters, Yankees players, coaches, front office staff & Yankees Premium Season Ticket holders.

In addition, it's available to the general public for purchase through the following retail outlets:

  • Barnes and Noble Stores
  • Yankees Clubhouse Shops in Manhattan
  • During Spring Training at George M. Steinbrenner Field in Tampa, FL
  • On-line at Yankees.com
  • All season long at Yankee Stadium
New York Yankees Media Guide

Yankees Spring Training Program
is the Official Spring Training Program of the New York Yankees

The crack of the bat. The roar of the crowd. That sweet anguish as you wait for the ball to hit the glove.

What on earth can compare to the game of baseball played by the New York Yankees! 40 American League and 27 World Championships!Witness the stars of today and tomorrow during Spring Training at George M. Steinbrenner Field. Regarded as one of the finest Spring Training facilities in the country, George M. Steinbrenner Field serves as the Yankees Major League Spring Training complex, and is also home to the Florida State League Tampa Yankees.

Whether you traveled to Tampa from the Northeast or the Midwest or you’re from the Sunshine State, enjoy the balmy air, get a few autographs and take in as much baseball as you can……welcome to the 2018 Spring Training season at Steinbrenner Field…..Play ball!

Playmakers Media, the exclusive ad sales agent for the New York Yankees Official Team Publications, is proud to offer your company the opportunity to align with the team in their 2018 Official Spring Training Program.

A souvenir program's long life as a keepsake extends your advertising message throughout the season and beyond when it goes home with your customer. Programs are known to be treasures that fans hold on to and reference long after the season ends! And a Yankees' program is sure to be a collector's item for generations of baseball fans.

OUR 2018 SPRING TRAINING PACKAGE CONSISTS OF:

  • Full-page color ad to run in the 2018 New York Yankees Official Spring Training Magazine for the entire spring training season
  • A variety of spring training tickets throughout the course of the season (quantity TBD)

QUICK HITS ABOUT SPRING TRAINING…

Prior to Spring Training 2018, Steinbrenner Field will undergo major renovations. The Steinbrenner Field $40 million upgrade consists of adding a slew of upscale amenities, including new loge boxes, cabanas, suite upgrades, a right-field beachside bar and more.

2016 STEINBRENNER FIELD ATTENDANCE FOR YANKEES SPRING TRAINING

  • 16 Games; 160,813 total attendance; 10,051 average fans per game
  • The Yankees had the highest total attendance in 2016 among all Major League Baseball teams in the Grapefruit League

DEMOGRAPHICS

For New York Yankees Spring Training Games attendees:

  • 47% are from the Tampa area, with another 27% residing in the Northeast

New York Yankees Spring Training Program

Yankees Universe Fan Club & Social Media Clubhouse

Receive great benefits all season long by becoming a member of Yankees Universe. With a Yankees Universe membership, fans can connect to other fans and the Yankees via a members-only Web site.  Members will receive other benefits, including a membership card, discounts at Yankees Clubhouse Shops, fast-track entry at Yankee Stadium and special offers.  There are multiple membership tiers, and benefits and opportunities increase with each tier.  A portion of Yankees Universe proceeds goes to the Yankees Universe Fund at Memorial Sloan-Kettering Cancer Center in Manhattan.

New York
Yankees Universe